The On-line Google Internetatorship
Posted: Friday, January 08, 2010
by Taylor Steele
Swap it! Encrypt it!
Like
the rest of you I have used and loved Google's cutting edge search
engine service for many years; however as I've grown older I've
become more reliant on the Google search engine and the free search
engine related products it offers. Now as a small business owner
(Swap it! Encrypt it!) I've come to realization that Google and some
of the ways they chose to operate are not as great as I once thought.
In fact, I've come to the realization that human beings of the
computer/internet age live in a Google Internetatorship.
Why
is Google the internet dictator; because, they have assumed almost
sole and absolute control (power) over internet searches and how
those processes are conducted (even though Google is not a "monopoly"
). Google knows they are the dominate global search engine yet they
continue to choose to deal with people and the small businesses that
use their system (service) with out regard and in some cases in
unfair ways. Has Google been "blinded by the light" ?, or
are the people at Google doing the best they can to "serve"
the unique needs of any and all parties that REQUIRE their search
engine service?
Here
are Some Examples of Google's Malice
-
Recently Google made changes to their serp listings process that will more than likely give preference to the already well established corporate giants that use internet to sell their wares. Google announced recently that they would be tailoring their search engine users search results based on their search history. Personalized search results are not new; however, until recently Google had only been tailoring a users search engine results when that user was signed into their Google account. Google has now formulated and implemented away to personalize search results whether you are using a Google account or not; because of this major change Google users search results will now more heavily reflect sites they have already visited and used before. This of course will make it extremely hard for people to find newer smaller businesses that are just starting out, and of course this will be a huge disadvantage to new on-line companies. There is also a disadvantage to persons searching Google, as Google's new search engine tactics will make it harder for them to find newer products or services that offer a better deal.
-
A lot of people have had problems contacting Google for help with it's products and services. As a rule Google offers different forums where it expects the user to find the relevant information they need. Here's a quote from just one unhappy Google user "I feel like I've been taken in circles. How hard is it to just have me E-MAIL someone a question at Google?".
-
Google Ad sense has be known to ban users (including myself) for click fraud when no such fraud has ever occurred. Their system for determining an advertisers actual responsibility in any click fraud case is unclear and minimal at best. They have zero tolerance. This unfortunately means innocent advertisers easily fall victim to being excluded form Google's advertising program without there every being just cause.
In
the end the decision as to what search engines will best suit and
serve your needs is up to you; however, I hope that will take what I
have said here into consideration. As for Google I hold no ill wishes
against them or their company; however, this blog should act as a
wake up call for them! They need to see the importance of
implementing fairer practices when making changes to how their search
engine system works.
http://www.swapitencryptit.com Swap it! Encrypt
it!
Interesting stuff! Google has certainly grown to be a dominant force on the Internet.I don't think the examples you give really show malice on Google's part, although they do show that Google's sheer size can make it difficult for them to really engage with "the little guy" sometimes.What fairer practices would you like to see them implement?
First of all thank you for the comment. Second of all I checked my words before I used them and I believe that I am right and that the bigger Google gets the more they tend to "be in the state of mind in which their acts have caused others pain and suffering (whether or not they meant to do wrong)". Google's actions especially of late are leading to the down fall of small business on line as well they are taking choice away from searchers that use their system.I think as a rule Google needs to realize that how it operates and how it chooses to operate effects everyone (quite literally) because we are all forced to use what Google has created (the search algorhythm) either through Google or the many other search engines that are powder by it's service.How would I make Google better? Simple, fairer practices such as being aware of the impact their service makes on people and small business. That means taking more time to research and understand the effect that these great ideas Google implements has on the end user. That way they can stop bad Ideas like "customized search" before they happen (I get the feeling that Google doesn't care much about what the people who use it think though).
welcome to searchwarp sir. You make some very good points. Unfortunately, this is yet another example of the "golden rule"--he who has the gold makes the rules. Large corporations have much more influence, than lonely blogges...
Well first off, thank you for your kind words, but second of all I need to be clear that by no means do I think that just blogging about issues such as this issue I have with Google is anything more then a first step. I'm working on a possible class action law suit. I'm a business man, and what they (Google) have done is taken an advantage (a free market) away from me and many small business owners like myself. It goes beyond unfair, and if Google is allowed to keep the changes they've made and human society continues to conduct it's business more and more in the on-line world it can only lead to one eventual end....the end of the free market as we know it today.